OnSurf™: Video Content Delivery for Mobile Handsets

Overview

TThe OnSurf mobile video delivery platform is Surf’s unique solution for enabling services such as mobile TV, VoD, ad-funded content, personalized services, and web-to-mobile video repurposing. OnSurf overcomes the challenges of delivering rich and compelling video content, in a wide variety of formats, to different types of mobile devices and networks.

OnSurf performs real-time video content adaptation with high efficiency. It delivers superb video quality and avoids the need to duplicate the source content off-line in different formats to match different handsets. The dynamic bit rate adaption process handles fluctuating mobile network conditions while maintaining service continuity.

By harnessing the power of the OnSurf solution, any mobile operator offering streaming content can enjoy additional revenue streams quickly and cost effectively by delivering mobile-ready, premium video content, and targeted, interactive, advertising to thousands of viewers

Customer benefits

  • New and Increased Revenue Streams - By taking advantage of new service offerings such as Mobile TV, Video on Demand, ad-funded content, personalized services, and Web-to-mobile video repurposing.
  • Superior User Experience - Real-time video adaptation to maximize handset capabilities that lead to greater service adoption and usage.
  • Ad-Funded Services – Targeted video advertising allows operators to subsidize mobile video services and generate ad-related revenue streams.
  • Personalized Services – Comprehensive video toolbox to accommodate various formats, such as overlay of animated banners, and text on video to guarantee subscribers a personalized experience that increases user stickiness.
  • Simplified Content Management – Maintaining a single copy of video content (file or live stream) leads to a more cost-effective content management, and storage.
Features Highlights

  • Superb video quality - Utilizing advanced, real-time video encoding technology, such as H.264 and MPEG-4
  • Real-time video adaption
    • Transcoding and resizing from supported formats and codecs such as WMV, H.264, MPEG4 and other popular codecs to 3GP standard, while matching the best video capabilities of any handset
    • On-the-fly bit rate adaptation to accommodate handset capabilities and fluctuating mobile network conditions.
    • Real-time protocol conversion from the source network to the delivery network, including conversion of HTTP streaming and progressive download to RTSP
  • Simplified content management - Only a single copy of content (file or stream) needs maintaining, as media is manipulated on-the-fly to match different handsets
  • Innovative video toolbox - Enables any type of overlay on video in real-time (logo, banners, text, etc.) and support for pre, mid, and post-roll ad insertion.
  • Service personalization and targeting capabilities - Serves different ads to different users watching the same content
  • Flexible integration - OnSurf uses industry standard scripting language to allow easy integration with external services, such as subscriber repository, billing systems, content management systems and application/ad servers
  • Scalability and high availability - OnSurf can be deployed as a high availability system through the use of full redundant architecture. Scalability ranges from entry level installation up to geographically distributed deployment supporting very large scale installations
  • Best price-performance ratio - 10 times the performance as compared to common software based solutions (x86 architecture) at the same power consumption and rack space
Pre-integrated for Reduced Time-to-Market


The SurfRider/AMC featured in the SurfRider/AMC-EVM supports the standards-based PICMG® SFP I TDM protocol over Gigabit Ethernet for transporting audio, video, fax and modem traffic. It has been pre-integrated with a number of leading carrier manufacturers' products and can be mounted on various platforms, such as ATCA and MicroTCA.